Roku's Rocking Future

Roku TV Platform Business Model, Zishan AM CC
  • Roku platform is not a Platform system
  • Roku is too much TV screen centric
  • Roku OS is today only offering TV centric Ux
  • Roku data capacities are limited compared to GAFA and even Rovi/Tivo
  • Roku infrastructure is limited in terms of geo
  • for the Network — Marketplace — community layer, Roku has limitation in terms of:
  • Multi-screen user friendly UX
  • unified search
  • personalised and smart curation
  • content deep library and tail
  • unified content and aggregation
  • limited Advertising capabilities compared to GAFA and internet players (Twitter, Facebook, Rakuten…)
  1. Focus on Software capabilities, pivot positioning to B2B TV/Video platform. Positioned as the Twilio of the TV/Video platforms for Telcos, content and developers
  2. Ditch the hardware, retail and B2C
  3. Strengthen its Network — Marketplace — Community platform layer with following skills:
  4. Multi-screen user friendly UX
  5. unified search
  6. personalised and smart curation
  7. content deep library and tail
  8. unified content and aggregation from linear, non linear, User generated content/broadcast and protected content, represents all genres (music, documentenray, education…) and localized (Indian, Spanish, Chinese…)
  9. Strengthen its Digital, Programatic video, recommendation and analytics capabilities through partnership or acquisitions in the SSP and/or DMP.




Product Lead II Startup advisor II Researcher II Prof. (^_^)

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Lots of Data for COVID-19 Analysis. You Just Need to Know Where to Look.

What is Daas?

Yoga class on Hangouts or the State of Screen Mirroring in 2020

Your Stack Probably Isn’t Ready for Conversational Commerce

Don’t worship at the altar of false gods

You are a lot more valuable to Big Tech then you realize.

The Issue About IoT Coexistence

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Product Lead II Startup advisor II Researcher II Prof. (^_^)

More from Medium

Book Review: “The Island” by Adrian McKinty

Leading by Nature: Regenerative Leadership and Mentoring

Innovative shock measurement generates insights on resilience

Be the Best — Build Culture Like Oxford